With great search engine optimization you’ll get the local traffic. This is critical if you’re trying to take advantage of the local traffic to generate sales for your business. If no one can find you in the local area your business just isn’t going to do well online and this will cost you money. In the local area local SEO is even more important because people are using mobile device to conduct local searches wherever they want to find a business.
With great SEO, both Off Page and On page optimization, you’re going to stay competitive with the other businesses in your industry or niche. You need good SEO to have a high page rank for your website and to make your site the first one that someone sees when search on your related content. If they find your competition 1st then you will lose out on the sales and your competition is going to get them.